Server-Side Tracking Vs. Pixel Tracking - Which is Better?
Tracking conversions throughout several platforms is a daily battle for eCommerce marketing experts. As privacy guidelines obtain stricter and internet browsers limit tracking capabilities, accurate data becomes more difficult to capture.
Pixels are easy to set up, however can be blocked by advertisement blockers and personal privacy devices. That's why marketers are turning to server-side tracking services like Meta's Conversion API.
Advantages of S2S Tracking
Server-side monitoring (S2S Tracking) is an information collection approach that takes the burden of collecting and processing individual info off the customer's web browser. This brings about far better efficiency, improved user experience, and the ability to adhere to data privacy guidelines.
By packing a monitoring manuscript straight on the web server, S2S tracks communications without relying upon third-party cookie or pixel tags. This makes it much less susceptible to inaccuracies due to browser restrictions and ad blockers and offers much more control over what data is shown each vendor.
It likewise allows services to categorize data characteristics based on function and legal grounds, which makes it simpler to adhere to data privacy laws. However, implementing S2S Tracking requires a large investment in hardware and software as well as specialized employees. This makes it a pricey alternative for smaller sized brand names. Additionally, the preliminary configuration can be lengthy. However, once the system is running, it can deliver accurate data to all advertising and marketing networks in real-time.
Benefits of S2S Postback Link Tracking
Because of this, it provides reliable conversion tracking for iGaming affiliates to maximize projects, minimize lost ad spend and increase ROI. It also supplies premium precision and dependability compared to Pixel Tracking which is why it's the recommended approach for a lot of affiliate platforms, networks and marketers.
Pixels are very easy to establish as they only require a piece of HTML code in the conversion web page, nevertheless they are typically limited by browser constraints (e.g. cookie-blockers and Safari ITP) causing unreliable tracking and less specific acknowledgment. Additionally, pixels can be easily obstructed by ad-blockers, leading to personal privacy worries for individuals. S2S is a much more reliable and exact monitoring method that removes cookie-based constraints and guarantees user information security while also giving Google Ads performance analytics improved safety and security features for fraudulence prevention. This makes it a fantastic selection for high-stakes projects and app installs where a specific conversion matter is important. S2S can additionally provide much more specific acknowledgment data for mobile projects and ad delivery.
Negative Aspects of S2S Pixel Tracking
Pixel monitoring functions by placing an item of HTML code on your site that sends out information to the ad system. It's relatively very easy to set up but is prone to safety risks like being obstructed by ad blockers and being inaccurate due to web browser settings like restricting third-party cookies or Apple's Intelligent Tracking Avoidance (ITP).
Server-side tracking bypasses these constraints by sending conversion details straight from the analytics platform's web server to the user's gadget. This improves monitoring accuracy and permits companies to record offline conversions such as telephone call or in-store purchases. Server-side tracking is additionally a lot more secure and assists businesses abide by strict information protection legislations like GDPR or CCPA.
As privacy plans become much more restricting and web browsers restrict tracking abilities, marketing experts need a far better way to check their campaigns. This is why a lot more marketers are moving far from pixels toward innovative analytics server-side tracking.
Final thoughts
Server-side monitoring is the method to go with data-driven marketing. It bypasses web browser restrictions, ad blockers, and personal privacy settings to gather and send out real-time conversion data to analytics systems. It is more reputable, secure, and precise than pixel monitoring and offers services extra control over their data collection procedures.
With advertisement blocking and personal privacy regulations getting a lot more rigorous, marketing professionals are looking for options to typical pixel tracking. Server-to-server tracking is one choice that gives significant advantages over pixel monitoring. It's more robust, future-proof, and enables you to record a larger quantity of conversion information throughout platforms. Nevertheless, it needs a substantial investment in facilities and technological knowledge. Luckily, solutions like RedTrack offer ready-made web servers that can incorporate with major analytics platforms without the requirement for substantial growth resources.