Server-Side Tracking Vs. Pixel Tracking - Which is Better?
Tracking conversions throughout numerous systems is a daily struggle for eCommerce online marketers. As personal privacy policies obtain more stringent and internet browsers limit tracking capabilities, accurate data becomes more difficult to catch.
Pixels are very easy to set up, but can be blocked by ad blockers and personal privacy devices. That's why marketing experts are turning to server-side tracking services like Meta's Conversion API.
Benefits of S2S Tracking
Server-side tracking (S2S Tracking) is an information collection approach that takes the worry of collecting and processing user info off the client's web browser. This causes far better efficiency, boosted user experience, and the ability to adhere to data privacy policies.
By packing a tracking manuscript straight on the web server, S2S tracks communications without counting on third-party cookie or pixel tags. This makes it much less at risk to errors as a result of internet browser restrictions and ad blockers and provides more control over what data is shared with each vendor.
It also enables companies to categorize data characteristics based on purpose and legal grounds, which makes it easier to comply with data personal privacy regulations. Nonetheless, applying S2S Tracking calls for a huge financial investment in software and hardware in addition to specialized workers. This makes it a costly choice for smaller brands. Furthermore, the initial setup can be taxing. Nonetheless, once the system is running, it can supply exact information to all advertising channels in real-time.
Advantages of S2S Postback URL Tracking
As a result, it supplies reputable conversion monitoring for iGaming associates to enhance campaigns, reduce thrown away advertisement invest and boost ROI. It likewise offers superior precision and integrity contrasted to Pixel Tracking which is why it's the programmatic advertising software preferred method for the majority of associate platforms, networks and marketers.
Pixels are easy to establish as they just require a piece of HTML code in the conversion web page, nevertheless they are typically limited by browser constraints (e.g. cookie-blockers and Safari ITP) leading to incorrect tracking and much less specific attribution. Additionally, pixels can be easily obstructed by ad-blockers, resulting in privacy problems for customers. S2S is a a lot more dependable and accurate monitoring technique that eliminates cookie-based constraints and makes sure user data defense while likewise providing boosted safety features for fraudulence avoidance. This makes it a terrific choice for high-stakes projects and app installs where a precise conversion matter is vital. S2S can also supply much more precise acknowledgment data for mobile campaigns and advertisement delivery.
Negative Aspects of S2S Pixel Monitoring
Pixel tracking functions by putting an item of HTML code on your web site that sends information to the ad system. It's fairly easy to establish however is prone to security dangers like being blocked by advertisement blockers and being inaccurate because of internet browser settings like limiting third-party cookies or Apple's Intelligent Monitoring Prevention (ITP).
Server-side monitoring bypasses these limitations by sending out conversion info straight from the analytics platform's web server to the individual's tool. This enhances tracking precision and allows services to capture offline conversions such as call or in-store transactions. Server-side monitoring is also a lot more secure and aids companies follow strict information protection regulations like GDPR or CCPA.
As privacy plans become a lot more limiting and web browsers limit tracking abilities, marketers need a far better way to check their campaigns. This is why a lot more marketers are moving far from pixels toward innovative analytics server-side tracking.
Final thoughts
Server-side monitoring is the method to go with data-driven marketing. It bypasses internet browser restrictions, ad blockers, and personal privacy settings to gather and send out real-time conversion data to analytics systems. It is more reputable, safe and secure, and accurate than pixel monitoring and offers companies extra control over their data collection processes.
With advertisement blocking and privacy regulations getting much more rigorous, marketers are trying to find choices to traditional pixel monitoring. Server-to-server monitoring is one option that offers substantial advantages over pixel tracking. It's more durable, future-proof, and allows you to capture a bigger amount of conversion data across systems. Nonetheless, it requires a significant financial investment in framework and technical competence. The good news is, solutions like RedTrack offer prefabricated web servers that can incorporate with major analytics platforms without the requirement for considerable development resources.